VIKTORIE PAVLOVA
PORTFOLIO
MARKETING | CREATIVE
[MARKETING]
COPENHAGEN
DENMARK
@2025
[PROJECT MANAGEMENT]
[CONTENT CREATION & COORDINATION]
[ART-DIRECTION]
IG. @VIKTORIE_PAVLOVA
LI. @VIKTORIE.PAVLOVA
some of the brands & companies I (WE) worked with over the past 8 years
many projects
have been sorted out
w/ The Gypsea Creators
PRODUCT MARKETING
CAMPAIGN
UGO got in touch with us after an intense search for the right creative partner—they had reached out to over eight agencies and received more than ten pitches, but nothing felt right.They were launching a new product and needed a fresh, standout creative concept along with strong key visuals. We began by developing the core creative direction, crafting a unique concept that finally resonated with their vision. O Following the success of this first phase, we continued our collaboration into the second stage of the campaign, producing a series of promotional videos to bring the concept to life.
[CLIENT]
UGO
[WEBSITE]
[PROJECT]
Program Balanc
[YEAR]
2024 & 2025
[CREATIVE CONCEPT]
[MARKETING CAMPAIGN]
[VIDEO PRODUCTION]
[ART-DIRECTING]
CONTENT CREATION
& TV COMMERCIAL
Matejovsky got in touch with us looking for fresh visual content for their social media, website, and promotional materials such as magazine ads. They needed a cohesive look that could work across multiple channels and elevate their brand presence. We began by leading the full art direction of the project, overseeing everything from the initial concept to photography and final graphic execution. The resulting visuals have since been used across all their marketing platforms. Following the success of this collaboration, we are now continuing our work with Matejovsky, currently preparing TV commercials as the next step in their brand evolution.
[CLIENT]
Matějovský
[PROJECT]
Land Of Dreaming
[WEBSITE]
[YEAR]
2024 & 2025
[ART DIRECTING]
[CONTENT CREATION]
[TV COMMERCIAL-COMING SOON]
MARKETING STRATEGY
& BRAND IDENTITY
Matejovsky got in touch with us looking for fresh visual content for their social media, website, and promotional materials such as magazine ads. They needed a cohesive look that could work across multiple channels and elevate their brand presence. We began by leading the full art direction of the project, overseeing everything from the initial concept to photography and final graphic execution. The resulting visuals have since been used across all their marketing platforms. Following the success of this collaboration, we are now continuing our work with Matejovsky, currently preparing TV commercials as the next step in their brand evolution.
[CLIENT]
Matějovský
[PROJECT]
Land Of Dreaming
[WEBSITE]
[YEAR]
2024 & 2025
[ART DIRECTING]
[MARKETING STRATEGY]
[BRAND IDENTITY]
CONTENT CREATION
FOR A FASHION BRAND
JOLI·JOLI is a fashion brand focused on fair production conditions and customization, every piece is made-to-order. JOLI·JOLI is a small Czech family-owned brand dedicated to high-quality, sustainable fashion for women. They reached out to us with a vision to capture their new collection in the streets of Copenhagen and create an editorial that reflects a strong, authentic Copenhagen vibe. We worked together to bring this vision to life, blending their thoughtful fashion with the unique energy and backdrop of the city.
[CLIENT]
JOLI JOLI
[PROJECT]
New Collection
[WEBSITE]
[YEAR]
2025
[CREATIVE CONCEPT]
[ART-DIRECTING]
[PHOTOGRAPHY]
CONTENT CREATION
FOR BEAUTY BRAND
Matejovsky got in touch with us looking for fresh visual content for their social media, website, and promotional materials such as magazine ads. They needed a cohesive look that could work across multiple channels and elevate their brand presence. We began by leading the full art direction of the project, overseeing everything from the initial concept to photography and final graphic execution. The resulting visuals have since been used across all their marketing platforms. Following the success of this collaboration, we are now continuing our work with Matejovsky, currently preparing TV commercials as the next step in their brand evolution.
[CLIENT]
Matějovský
[PROJECT]
Land Of Dreaming
[WEBSITE]
[YEAR]
2024 & 2025
[ART DIRECTING]
[MARKETING STRATEGY]
[BRAND IDENTITY]
Creating content for The More Hotel, a Swedish hotel chain, to enhance their social media presence and website. This project is in partnership with Swedish actor Linus Nilsson.
Malmö Beauty Club is a salon and shop concept in Malmö - Sweden, that goes under the theme Beauty & Lifestyle. The venue is a mix of salon and shop together with a workspace area that is used for workshops, lectures and events.
Nalejto is a ceramics brand founded by Czech designers and crafted in Prague. I led the creative direction, establishing the mood board, concept, and photography. The images were utilized across their social media platforms.
YOGA / SURF CAMPS
Sri Lanka & Lanzarote
Travelling to and spending time at yoga and surf centers to capture and create content, primarily for social media accounts and the website. The aim is to promote the business, attract new customers, and convey the vibrant environment.
LaDerma Clinic – a leading skincare and beauty destination dedicated to delivering exceptional treatments tailored to your unique needs.
GALLERY
